IPL 2023 Sponsors Watch: Mumbai Indians

MI's off-field performance contrasts with on-field performance as the team management successfully bagged multiple lucrative sponsorship deals.

The most successful team of the Indian Premier League (IPL), Mumbai Indians (MI) had another bad start to their season as they lost both their matches, so far. Rohit Sharma and the company will be under pressure to exorcise the ghosts of last season when they finished at the bottom of the standings. MI struggled to strike the correct balance during the first few matches of IPL 2022, which contributed to their collapse, but the addition of players like Cameron Green and Jofra Archer may bring the fortunes back to their favour.

Nonetheless, their off-field performance has been outstanding once again, as the management has secured multiple lucrative sponsors for the ongoing IPL season.

Let’s take a look at the lucrative sponsorship portfolio of the five-time IPL champions:

Principal Partner:  Slice Card and DHL

Slice Card is a financial business targeted at young people in India. The startup wants to redefine the financial experience for millennials by creating a smart, straightforward, and transparent financial platform. The brand’s emblem is displayed on the front of the training and playing jersey, as part of the agreement.

Furthermore, in this category, DHL, a German logistics firm formed in America, offers express mail, package delivery, and courier services. The company plans to distribute more than 1.8 billion packages annually and has a presence in more than 220 nations. The company’s logo is showcased on the back of the training and playing jersey.

Associate Partners: IDFC First Bank, Jio and Astral Pipes

To begin with, IDFC First Bank, formerly known as IDFC Bank, is a private sector bank based in India that was created by the Union of Infrastructure Development Finance Company’s banking division and Capital First, a non-bank financial organisation based in India. The playing and training jerseys have the logo of the company on the right chest.

The Indian telecom company, Jio covers all 22 telecom circuits with its LTE network and aspires to link all of India with its ultrafast 4G and 5G networks. The leading arm of the playing and training jerseys displays the prestigious company’s logo.

The final brand in this category is Astral Pipes. The brand focuses on manufacturing the best plumbing and drainage systems for homes and businesses, in addition to CPVC piping systems for industrial uses, column and pressure piping systems for agricultural applications, and conduit pipes for residential as well as business uses. The brand’s logo is placed on the non-leading arm of the training and playing jerseys.

Official Partners: JioCinema, Dream11, Garnier Men, Usha International, Reliance Digital, Mahindra & Mahindra, ACKO, Royal Challenge, TeamViewer, Bisleri, Bira91, Max Life Insurance, BKT Tires, Bella Vita, Amul Organic and Performax

JioCinema is an over-the-top streaming and on-demand video advertising service that operates in India. JioCinema was launched on September 5, 2016, and its content library includes movies, TV shows, web series, music videos, documentaries, and sports.

On the fantasy sports platform, Dream11, fans can create a squad of actual athletes for any upcoming game and compete against other fans for massive monetary incentives.

Garnier Men is a French mass-market men’s cosmetic company that manufactures an extensive selection of beauty and grooming goods for men such as shampoo, hair wash gel, face wash, moisturisers, Acne removal treatments, and many others.

Usha International is a pioneer in the fast-moving consumer durables industry, which includes goods like fans, sewing machines, home appliances, and power equipment. There are about 3700 workers spread throughout 16 regional offices.

Reliance Digital, a subsidiary of Reliance Retail, is a premium Indian electronics retail outlet that sells a wide range of electronic products and mobile applications, consisting of 200 national and international brands. The branding of the company is visible on the leading side of the trousers.

An established Indian automaker, Mahindra & Mahindra, established in 1945 and headquartered in Mumbai, India, has manufacturing plants all over the world.

Incorporated in the private sector in November 2016, ACKO General Insurance is a provider of general insurance. The organisation offers all types of insurance, such as travel, health, auto, and bicycle insurance. The brand’s logo is present on the non-leading side of the trousers.

United Spirits Ltd’s Royal Challenge is a premium packaged drinking water firm that helps individuals quench their thirst and revive themselves. The company is based in Bengaluru, Karnataka.

TeamViewer, a computer software firm based in Germany formed in 2005, provides remote repair of computers and other devices. Most desktop computers running standard operating systems, such as Microsoft Windows, Apple’s macOS, and Linux, can run the software.

Bisleri, a premium bottled water company, sells bottled water as well as soft drinks. The corporation has 135 operational units, a 3000 distributor network, and 5000 distribution trucks.

Bira 91 is one of the world’s most recognized beer brands and one of the best to come out of India. It intends to set the standard for greater flavour in beer.

Max Life Insurance Company Limited is the largest non-bank private-sector life insurer in India, with its headquarters in New Delhi.

BKT Tires has been a forerunner in designing and manufacturing secure, innovative, and performance-driven tyres for a variety of specialised applications, including mining, agricultural, construction, earthmoving and port industries for over 30 years.

Bella Vita Organic, a well-known natural beauty and skincare company, specialises in handcrafted natural solutions inspired by the earth’s natural elements and ancient skin and hair care practices.

Amul Organics, a subsidiary of Amul, is a trailblazer in the production of organic agro-based products such as wheat flour and various types of pulses.

Performax Activewear is an Indian sportswear manufacturer owned by Reliance Industries Limited. (RIL). The company produces clothes, equipment, and accessories for football, cricket, tennis, badminton, running, cycling, and a variety of other athletic and physical activities.

Merchandise Partners: Celio, CHUPPS, Cybeart, EUME, FanCode, Plaeto, playR and Shop The Arena

Celio is a French men’s apparel retailer based in Saint-Ouen, France. It primarily serves the Continental European market.

CHUPPS is an Indian footwear business co-founded by Gaurav Agarwal and Yashesh Mukhi with the goal of re-inventing footwear and transforming it into a cool fashion item for Millennials and Gen Z.

Cybeart is a major gaming chair company that was developed and established in Toronto, Canada, with the purpose of giving the most comfortable and premium high-quality products to all gamers and non-gamers.

EUME focuses on providing multifunctional everyday accessories with practical innovation and specializes in creating designs with several features and usefulness for each individual consumer.

Talking about India’s premium live-streaming network, FanCode has risen to become one of the most popular all-sports destinations in recent years. The app provides interactive live streaming of all major athletic events, which has resulted in over three crore downloads.

Plaeto is India’s first direct-to-consumer (D2C) footwear brand focused on the health of children’s feet. Plaeto was formed in March 2020 by Ravi Kallayil, Sara Kilgore, and Pavan Kareti.

playR specialises in clothing, sports equipment, bicycles, and accessories for a variety of sports, ages, genders, and lifestyles. playR debuted in 2021 and is currently available in more than 100 retail locations worldwide, with plans to expand to 800 locations by the end of the year.

Lastly, the Mumbai-based company, ShopTheArena offers fans quality products at affordable prices on their website which is

Related Articles

Latest Articles