The Indian Premier League (IPL) team, Kolkata Knight Riders (KKR) have had a fairytale beginning to their IPL 2023 as the team won two matches and lost one on the basis of DLS. Not to forget their spectacular ending against Gujarat Titans, in which Rinku Singh led KKR to victory with a historic climax. With such performances, it’s not difficult to predict that the team will go a long way in the tournament.
The team management also replicated the side’s on-field performance by successfully roping in numerous brands as sponsors for the ongoing season.
Let’s take a look at the lucrative sponsorship portfolio of the two-time IPL champions:
Principal Partners: MyFab11 and BKT Tires
One of the most reputable online sports fantasy platforms in India, MyFab11 allows users to create fantasy teams and play games in all nine sports which include cricket, kabaddi, basketball, volleyball, football, hockey, baseball, handball, and rugby. The brand’s logo is displayed on the front of the playing and training jersey, as part of the agreement.
For more than 30 years, BKT Tires has been a pioneer in the design and production of safe, cutting-edge, and performance-driven tyres for a range of specialized applications, such as the mining, agricultural, construction, earthmoving, and port industries. The company’s logo is displayed on the back of the training and playing jersey.
Associate Partners: Lux Cozi, Joy, Money9, Jio, ACKO, Royal Green and SRMB Steel
Located in Kolkata, West Bengal, India, Lux Industries Ltd. owns the men’s knickers brand Lux Cozi. The majority of the brand’s 200 crore-plus annual revenue comes from rural India. The team’s playing and training jersey carry the logo of the company on the right upper chest
Joy was founded in 1998 in Kolkata by RSH Global with a strong belief in offering the best personal care products that help people maintain their beauty rather than exaggerate it. The brand’s logo is placed on the non-leading arm of the training and playing jersey.
Money9, a multilingual OTT finance news platform from TV9 Network, strives to improve the financial understanding of the nation’s citizens by providing thorough and comprehensive coverage, in-depth analysis, and user-friendly tools that enable people to make rational decisions regarding their financial affairs. The leading arm of the playing and training jersey displays the brand’s logo.
The LTE network of the Indian telecommunications company, Jio spans all 22 telecom circuits, and the business hopes to connect all of India with its ultrafast 4G and 5G networks.
The private general insurance provider, ACKO General Insurance was established in November 2016. All business operations are provided through digital platforms as a result of the company’s online-led business model. The organisation offers all varieties of insurance, including travel, health, auto, and bicycle. The logo of the company is visible on the leading side of the trousers.
A carefully created blend of top-shelf Indian grain spirits, Royal Green is a combination of premium malt that has aged in the best oak barrels with imported scotch resulting in the spacious and rich Royal blend. The master blender’s passion for flavour and smell creation is combined with great craftsmanship in Royal Green. The brand’s logo is present on the non-leading side of the trousers.
SRMB Steel Pvt. Ltd. is one of Asia’s top steel makers. In 1951, it was founded in Kolkata, India by Radha Kishan Beriwala.
Official Partners: Thums Up, boAt, Mio Amore, HRX, Bira 91 and Amul Organic
Thums Up, a global cola brand, was introduced in the country in 1977 to replace The Coca-Cola Company’s departure. Coca-Cola eventually bought the brand and rebranded it to compete with Pepsi.
boAt is a high-end Indian consumer electronics company that was founded in 2015 by Aman Gupta and Sameer Ashok Mehta. It creates a range of electronic products and accessories, including headphones, stereos, travel chargers, premium sturdy cables, Bluetooth earbuds and speakers, earphones, and other gadgets.
Talking about the largest retail bakery in East India, Mio Amore has a network of several hundred franchisee-run and owned stores. The company has approximately three decades of history in the area and sells savoury goods, pastries, sandwiches, and celebratory cakes.
HRX is India’s first celebrity brand that is focusing on sports and active living. Hrithik Roshan and Exceed Entertainment founded the company.
Bira 91 is a globally recognised beer brand and one of the greatest to come out of India. It aspires to set the bar for enhanced flavour in beer.
Amul Organics, an Amul subsidiary, is a pioneer in the manufacturing of organic agro-based products such as wheat flour and a variety of pulses.
Licencing Partners: The Souled Store, Lit-AF.in, EUME and FanCode shop
The Souled Store promises to be India’s largest online merchandising platform, featuring licences from companies such as Disney, Warner Bros, WWE, IPL, and Viacom18.
One of the best travel and leisure brands, EUME creates attractive backpacks, laptop sleeves, purses, and other items using cutting-edge and profitable methods. Naina Parekh and Pranay Parekh established the business.
Furthermore, FanCode Shop is an online retailer of sports fan gear that offers simple access to a selection of genuine and reasonably priced fan gear from top sports brands.
Media Partners: Fever FM, 94.3 Radio One, The Telegraph and Sampark
Fever FM is the country’s fastest-growing modern Bollywood station and a destination for the youth, with over 16 million listeners. Since its debut, Fever FM has broadcast content from a wide range of genres.
94.3 Radio One is a commercial radio network in India owned by HT Media. It has stations in Mumbai, Delhi, Bangalore, Ahmedabad, Chennai, Kolkata and Pune.
Within ten years of its establishment, The Telegraph was the first daily in free India to dethrone the market leader. It was the first sectionalized newspaper, the first with daily pullouts, the first general-interest paper with separate sports and business parts, and the first with a separate leisure section.
Sampark’s Outdoor Advertising, headquartered in Esplanade, Kolkata, is one of the best outdoor advertising companies in Kolkata and Eastern India. The brand is one of the largest outdoor advertising concessionaires in Kolkata, having been formed in 1995, and has control of approximately 350 units.
Health Partner: Woodland Hospital
Lastly, Woodlands Hospital, the flagship of Eastern India, was founded in 1946 as a secondary care hospital and has since evolved into a Tertiary Care hospital.