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IPL 2022 witnesses drop in categories, advertisers and brands

During the first five matches, four of the top five categories were from the e-commerce sector.

The Tata Indian Premier League (IPL) 15, which began on March 26, 2022, has had a sluggish start as far as brands and advertisers are concerned, compared to IPL 14.

According to TAM Sports data, the number of categories, advertisers, and brands in IPL 15 has decreased compared to the same number of matches in the previous edition. TAM Sports data is for the period from March 26 to 29, 2022, as opposed to April 9 to 13, 2021.

During the first five matches, four of the top five categories were from the e-commerce sector, accounting for more than 30 per cent of the Ad Volumes in IPL 15.

In IPL 15, the top five categories accounted for 40% of total ad volume. Three of the top five categories were shared by IPL 14 and 15.

During the first five matches of the ongoing season, the top five advertisers contributed more than one-fifth of the total ad volume. Sporta Technologies was the only advertiser who appeared in both IPL 15 and IPL 14.

In the first five matches of IPL 15, 12 new categories and 65 new brands were advertised, compared to the same number of matches in IPL 14. Corporate and brand image topped the list of new categories, followed by ecom-auto rental services.

Kamla Pasand Silver Coated Elaichi topped the list of the 65 new brands, followed by Tata Neu App.

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