The Indian leading tech-enabled commercial real estate (CRE) investment platform, Strata has associated with the Indian Premier League (IPL) franchise, Mumbai Indians (MI) as official partners for the upcoming edition.
The collaboration between Strata and the five-time IPL champions emerged as a natural choice to create visibility and traction for the brand as it ventures into its next level of growth.
In addition, to maintain a healthy relationship and to establish a long-term association with its investors, Strata has unveiled the launch of ‘Strata Loyalty Program’. The intriguing initiative by Strata has been organised to thank and reward its loyal investors who can access several rewards and tiers throughout their investment venture.
On the occasion, Ankit Shah, Head of Marketing, Strata, said, “We are extremely thrilled to associate with Mumbai Indians, the most successful and popular team in one of the world’s leading T20 leagues.. Championing five titles so far, they have undoubtedly been the most consistent and resilient team. Their pursuit for consistent excellence bears a significant resemblance with the kind of returns our investors enjoy on Strata’s platform that offers CRE (Commercial Real Estate) as an asset class – stable, consistent and low-risk and which is what brings us together. Strata too is the category leader offering CRE investing and through its customer centric approach, efficient processes and strategic investments has created a distinct brand loyalty among its investors. The collaboration will enable us to combine the synergies of both brands while driving greater brand awareness among a diverse set of audiences.”
Mumbai Indians Spokesperson said, “We are pleased to associate with Strata for the upcoming season. We welcome them on-board Mumbai Indians’ brand family and look forward to a successful campaign with them.”
The spearhead of offering fractional ownership investing in commercial real estate in India, Strata helps over 20000 investors worldwide. The firm recently surpassed INR 500 crore in Assets under management (AUM) with assets across Maharashtra, Karnataka, Rajasthan, Telangana and Tamil Nadu.
On the other end, the Mukesh Ambani-backed IPL team has been doing significantly well on the commercial pitch. For the upcoming season, MI have signed and renewed sponsorship deals with Slice, Usha International and Bombay Shaving Company.
The Rohit Sharma-led IPL team will be seen on the field from Sunday, March 27 when they face Delhi Capitals (DC), in their first fixture of the season.