The new franchise of the Indian Premier League (IPL), Lucknow Super Giants (LSG) have gotten off to a terrific start in the debut season. Under the leadership of KL Rahul and the mentorship of Gautam Gambhir, the team has balanced out well and looks solid on paper and as well as on the field.
Just like their strong performance on the field, LSG have carried out a powerful performance off the field as well. The team has also signed some lucrative sponsorship deals in order to boost its brand value. Let’s take a look at the Lucknow-based franchise’s IPL 2022 sponsors:
Principal Sponsor:
The newly formed IPL team have announced a sponsorship deal with the Indian fantasy sports platform, My11Circle. The deal has been signed for three years and will have the company’s logo featured on the front of the jersey.
Associate Sponsors:
The Sanjiv Goenka-backed team, in this category, has roped in Credenc.com. The deal includes the brand’s logo to be featured on the sleeve of the jersey.
The team has also signed Sunstone Eduversity as an associate sponsor for the ongoing season. As part of the partnership, the company has launched the #JeetegaSparkHi campaign, which offers scholarship opportunities to deserving students throughout the IPL season.
Furthermore, the KL Rahul-led team has announced partnerships with GIGABYTE Technology and AORUS. This deal includes both the brand’s logo to feature on the LSG’s headgear.
This category also includes Darwin Platform Group of Companies, Jio, ACKO, Puma, Zee5 and Tata Salt.
Lucknow Super Giants will next take on the 2016 IPL winners, Sunrisers Hyderabad (SRH) on April 27 at the Wankhede Stadium in Mumbai.