Spinny, the pre-owned car retailing platform, has announced its partnership with Disney+Hotstar as an associate sponsor for the TATA Indian Premier League (IPL) 2022. The association’s goal is to raise brand awareness, connect with the target audience and educate consumers about its brand vision of assisting young Indians in realising their dreams and aspirations through a simple and enjoyable car buying and selling experience.
Spinny has made significant investments in setting up the right processes and procedures to make pre-owned car buying and selling simple and enjoyable for every customer over the last few years.
Spinny’s marketing strategy has been centred on organic platform discovery and more importantly, referrals from customers who have used the platform. Spinny has also prioritised radio as a viable medium for reaching its target audience.
Recently, Spinny became a unicorn after closing a USD 283 million Series-E round of funding. The round valued Spinny at around USD 1.8 billion.
Speaking on the association, Suvid Bajaj, Head of Marketing – Spinny, said, “We are pleased to associate with Disney+ Hotstar for TATA IPL 2022. We believe that the IPL offers a great opportunity to connect with young Indians and drive significant awareness and preference for our brand proposition. We intend to leverage the association by highlighting our key offerings & services via a fresh approach for the category.”