RapiPay Fintech has unveiled a strategic partnership with the Indian Premier League (IPL) franchise, Delhi Capitals (DC). In this association, the fintech company is the Neo Banking Partner of the team for the 15th season of IPL.
The logo of RapiPay will be featured on the back of DC players’ caps and helmets.
Through this development, RapiPay has ventured into IPL and plans to connect with millions of cricket fans globally. The collaboration with one of the popular IPL teams strengthens the company’s brand-building strategy and commitment to elevate Neo Banking in India.
Speaking on this sponsorship, Nipun Jain, CEO, RapiPay Fintech Ltd, said, “We are excited and proud to be associated with Delhi Capitals, as it is a shared quest for success and excellence that brings us together. Cricket is the pulse of our nation and IPL matches are the most-watched event on TV and OTT platforms in our country. Our association with Delhi Capitals will help us in boosting our brand awareness and further propel our Neo Banking initiatives pan India.”
On this association, DC Interim CEO, Vinod Bisht, said, “It is an absolute honour that RapiPay has chosen to make their IPL debut with us. We are delighted to welcome their onboarding. I am confident this will be a successful partnership for both brands.”
Apart from this partnership, the Delhi-based company has also inked a sponsorship deal with Bolt and OctaFX.
The Rishabh Pant-led team will commence its IPL 2022 campaign on March 27 against Mumbai Indians (MI) at the Brabourne Stadium in Mumbai.