Punjab Kings (PBKS), the Indian Premier League (IPL) franchise, have added two new brands to their sponsorship portfolio.
PBKS have got onboard the India-based consumer electronics company, boAt as the official wearables partners. The announcement of the official news was done by the franchise through their social media handles. The post said, “Let’s sail together with @boat.nirvana!
Presenting our wearables partner for #TATAIPL2022. Watch out as we roar and flaunt our #MoveOfChampions! 😎”
boAt was established in 2015 that sells headphones stereos, travel chargers, earphones and premium rugged cables.
Following the announcement of the boAt sponsorship, the Punjab-based team also added Hindware Italian Collection to its list of sponsors. In this agreement, the brand will be the official refreshing partner of the team.
While unveiling the collaboration on social media handles, the post said, “We are honoured to present to you our Official refreshing partner, Hindware Italian Collection 🤗
Looking forward to this amazing partnership 🤝”.
The Gurugram-based company offers complete bathroom solutions that can provide any bathroom with a different personality. The firm has a variety of products including faucets, bathtubs, showers, shower enclosures, washbasins, water closets and vanities.
With this association, boAt and Hindware Italian Collection have joined the likes of BKT Tyre, Ebixcash, Lotus Herbals, Jio and many more who have inked a sponsorship deal with PBKS.
The Mayank Agarwal-led PBKS will play their first match of IPL 2022 against Royal Challengers Bangalore (RCB) on March 27 at the DY Patil Stadium at 7:30 PM IST.