IPL 2022: Open strikes sponsorship deal with RCB, KKR & SRH

Open will provide its 2 million+ clients along with KKR, SRH, and RCB fans around the world an opportunity to participate in exciting contests.

The neo banking fintech company, Open has announced its official digital banking partnership with three Indian Premier League (IPL) franchises, Royal Challengers Bangalore (RCB), Kolkata Knight Riders (KKR), and Sunrisers Hyderabad (SRH).

As part of the agreement, Open will provide its 2 million+ clients along with KKR, SRH, and RCB fans around the world an opportunity to participate in exciting contests such as playing signature shots of their favourite players, match-day predictions, impact player selections, and more, with the chance to win attractive prizes ranging from co-branded merchandise to exclusive customer-centric benefits. Active users can brace themselves for a golden period in which using Open’s 15+ banking services will reap them greater rewards than ever before.

Anish Achuthan, Ajeesh Achuthan, Mabel Chacko, and Deena Jacob founded Open in 2017 to provide business banking, payments, and expense management services to over a million small and medium-sized businesses.

Open’s Co-founder and COO, Mabel Chacko said, “Firstly we are really excited to partner with these fantastic teams with an impeccable record both on and off-field. What brought Open closer to these cricketing powerhouses are the shared values. RCB’s philosophy of ‘Play Bold’, KKR’s anthem Korbo Lorbo Jeetbo re that echoes the spirit to do, fight, and win, and SRH’s motto of ‘Ready To Rise’ aptly defines us as well as our network of businesses. This is the spirit of Indian businesses that always strive hard to push and open new boundaries. At Open, we are always looking for ways to connect with more such businesses. In a country where cricket and business are as coveted as religion, there is nothing better than associating with teams like SRH, RCB and KKR to connect with millions of small business owners in the country.”

Rajesh Menon, Vice President & Head of Royal Challengers Bangalore said, “Royal Challengers Bangalore is proud to partner with Open Money, Asia’s first neobanking platform. RCB is a leading digital-first business and T20 franchise and having Open Money as a leading fintech partner helps us explore synergies to further strengthen the partnership.”

Binda Dey, CMO, KKR added, “At KKR we like to partner with brands who understand our passion for the game and commitment towards our fans. Our association with Open, India’s leading neobanking fintech company, will help us design and deliver great fan engagement initiatives that bring the game closer to our fans across the country. We have already started the season with a win and look forward to even more success with Open onboard.”

 K Shanmugam, the CEO of Sunrisers Hyderabad, added, “We are delighted to partner with a young and vibrant brand like Open, a digital banking enterprise in the fintech sector. The combination of Open and Sunrisers Hyderabad is one that is built on similar values. We respect the work that Open does for Indian businesses by streamlining their business finances and giving them the much-required energy and time to go behind their aspirations and rise at a national and global level. We believe that our global fanbase will resonate with this and partner with Open for their business banking needs.”

On the field, KKR will face RCB in the seventh match of the ongoing edition today i.e Wednesday, March 30 at the DY Patil Sports Academy in Mumbai.

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