Nestle Munch has joined as the ‘official crunch partners’ for the ongoing Indian Premier League (IPL) season with four franchises – Royal Challengers Bangalore (RCB), Punjab Kings (PBKS), Sunrisers Hyderabad (SRH), and Kolkata Knight Riders (KKR).
Munch has initiated special limited-edition packs featuring players from the four teams to encourage children to continue crunching with confidence with their favourite heroes. Scannable packs will take the consumer to a one-of-a-kind 360° digital experience with their favourite team.
As part of this agreement, there is a variety of fun cricket-themed games to score runs that can be redeemed for exclusive digital rewards, signed merchandise, or even a virtual meet and greet with the players. Fans can also take photos with their favourite players using attractive AR filters.
With this deal, Nestle Munch has joined the likes of BKT Tires, boAt, ACKO, Jio, and many more companies who have inked sponsorship deals with multiple IPL teams.
Rupali Rattan, Head of Confectionery Business, Nestlé India said, “Munch is thrilled and excited to be partnering with popular teams of the ongoing cricket season. It is a unique association to not only support your favourite teams but also provide youngsters with a digitally immersive experience & encourage them to keep crunching with confidence”
Rajesh Menon, Vice President & Head of Royal Challengers Bangalore, said, “We are delighted to partner with Nestle MUNCH. It is a season of some nerve-wracking and entertaining brand of cricket and with this partnership, we hope to bring cheer and joy to our fans.”
Binda Dey, CMO, Kolkata Knight Riders, said, “Along with MUNCH we have got a series of exciting activations that will help us share KKR’s journey with fans across. Our commitment to fans continues through our fan engagement initiatives and we look forward to having a great season ahead with MUNCH onboard”
Satish Menon, CEO, Punjab Kings, said, “We are equally excited to have a reputed organization such as Nestlé India onboard and we hope this association brings forth the inherent values of brand “MUNCH” which is youthful, peppy and full of life which resonates with the sports ‘Cricket’ and T20 format in particular”.
K Shanmugam, CEO, Sunrisers Hyderabad, said, “We’re delighted to welcome MUNCH to Sunrisers Hyderabad family. We share a common vision to help empower and encourage younger generations to achieve their goals. With this partnership, we hope to inspire more people to pursue their passion with confidence and belief.”
Joy Chauhan, Managing Partner, Wunderman Thompson said, “Moments of self-doubt are common in our lives. And when it comes to your performance on the cricket field, confidence can be a game-changer. MUNCH, the self-doubt cruncher, has decided to make its debut on the T20 tournament stage. It has adopted a technology-first approach to creating an experiential and immersive game for the consumers of the brand MUNCH. A non-TVC, tech-first approach will gamify this experience through pack activation. Now every MUNCH consumer out there can enjoy crunching their doubts and be the hero of this tournament.”
With 30 matches already done in the IPL 2022, the league is getting more intense as it reaches the halfway mark. It will be interesting to see how the cash-rich tournament turns out from here on.