The highly-anticipated Indian Premier League (IPL) 2022 has got off to a blockbuster start with 10 teams taking on each other. To connect with the audience and engage with them extensively, the most successful IPL franchise, Mumbai Indians (MI) have teamed up Viral Fission’s content arm, Studio TBH to create interactive and wholesome content to connect with the GenZ audience.
The franchise aims to make a pre-season buzz with short videos featuring the in-house talents of TBH. The team has planned a diversified content from ‘Dil Chahta Hai’ musical parodies to different endings of Bollywood movies if the Indian cash-rich league was on. The studio looks forward to providing a content line-up that the fans of the team could be excited about.
The content is completely produced, shot and edited by the crew of Studio TBH during the new season on a real-time basis, following the ongoing match schedule.
Shreya Nair, Creative Director at studio TBH, said, “We are excited to be in partnership with Mumbai Indians. With Mumbai as our home ground, there was an instant connection and fun that became a part of our creation process, paving the way for us to build a content lineup, which we are looking forward to.”
On the field, the Rohit Sharma-led team lost its opening game of the season by four wickets against Delhi Capitals (DC) on Sunday.