KKR unveiled this news on their official social media handles on Monday, March 14. The franchise posted a small video with the caption, “A partnership that’s a win-win!
We are thrilled to announce @winzoofficial as our Principal Sponsor this season!”
WinZo is headquartered in New Delhi and was founded in 2018. As per its official website, WinZo is the biggest social gaming app in India in terms of games, languages and exciting formats on the platform. With this association with KKR, the gaming platform aims to make its stand in the sports business arena. Recently, WinZo has also inked a partnership with the Pro Kabaddi League (PKL) teams Patna Pirates, Gujarat Giants and Bengal Warriors. Earlier this month, the Delhi-based organization also got Mahendra Singh Dhoni on board as its brand ambassador.
In the IPL 2022 retention, the two-time IPL champions retained Andre Russell (INR 12 crore), Varun Chakravarthy (INR 8 crore), Venkatesh Iyer (INR 8 crore) and Sunil Narine (INR 6 crore).