The Indian Premier League (IPL) franchise, Kolkata Knight Riders (KKR) have announced Mullen Lintas as a communication partner for the team’s creative mandate for the ongoing season. The creative agency will be providing the campaign idea for KKR for IPL 2022.
In this association, apart from the franchise’s campaign idea, Mullen Lintas will take care of brand film, on-ground and digital activations along with internal branding and team manifesto. The account will be managed from the Mumbai office.
Commenting on the collaboration, Binda Dey, CMO, Kolkata Knight Riders said, “KKR fans have always been the focus of our campaigns. We are fortunate to have one of the biggest fan communities that passionately root for the team. Our new campaign for this game season, designed by the Mullen Lintas team, aims to capture the frenzy and love our fans have always shown us unconditionally. We look forward to watching our fans cheer us on as they always have and have a great season together.”
Priya Balan, Executive Director, Mullen Lintas, said, “IPL is as much about the franchises and players as it is about fans. The game is incomplete without the latter. Teams thrive on fans’ love and enjoy a sense of responsibility towards them.
“IPL is a shared space between the team’s players and their fans. Being the year of change and induction of new team members, our campaign for KKR seeks to strengthen and widen this beautiful bond with its large community of fans,” Balan concluded.
On the field, after an emphatic victory over Chennai Super Kings (CSK) in the season opener, the Knight Riders will face Royal Challengers Bangalore (RCB) on Wednesday, March 30 at the DY Patil Sports Academy in Mumbai.