The Indian Premier League (IPL) outfit, Kolkata Knight Riders (KKR) have announced the Prestige Ice Creams Pvt. Limited owned Rollick as the official partner for the upcoming season.
Rollick is one of the most popular ice cream brands in Eastern India, and it has been delighting people from Kolkata with every bite for the past 32 years. KKR, like Rollick, has its origins in Kolkata and has been the most celebrated cricket team in T20 cricket.
Rollick has also launched an ice candy dedicated to KKR and T20 cricket called Chatpata Powerplay, which is purple to match the KKR’s jersey and has the perfect Chatpata taste of sweetness and tanginess (Grape & Tamarind). This is an excellent product for the hot summer months and should be available by the end of April at all Rollick retail outlets/parlours.
In addition, Rollick is incorporating the KKR brand and its players’ images across various packaging of its high-selling SKUs, ranging from laminates to cones to cups.
Commenting on the partnership, Gaurav Khemani, Managing Director, Prestige Ice Cream Private Limited, said, “We are happy and honoured to take this forum to announce our association with Kolkata Knight Riders as their official partner in the upcoming T20 cricket season and looking forward to taking this innings long and make it a great success. As a part of this association, Rollick looks forward to strengthening its market position and saliency among ice-cream consumers in Eastern India. The T20 cricket season falls in summers when ice-creams consumption is very high and with the rights to leverage KKR’s strong fan base in the market, the brand is also launching the campaign #RollickingKKR.”
Commenting on the occasion, Binda Dey, CMO, KKR, said, “KKR always aims to bring the game closer to its fans, our partnership with Rollick ice cream is a step in the same direction. We are delighted to partner with a home-grown brand that is loved by our fans across Kolkata and look forward to a successful season together.”
Recently, the Shahrukh Khan-backed team has also partnered with Joy and Winzo ahead of the 15th season of IPL.
KKR will begin their IPL 2022 campaign on March 26 at Mumbai’s Wankhede Stadium against the defending champions, Chennai Super Kings (CSK).