The Indian Premier League (IPL) team, Kolkata Knight Riders (KKR) have announced a new sponsorship deal with the soft drink brand, Thums Up. Following this deal, the popular cold beverage company has been labelled as the official beverage partner of the franchise for IPL 2022.
The agreement was announced on the official social media platforms. The post mentioned, “Toofan hai Taiyaar! ⚡⚡
We’re proud to announce @thumsupofficial as our official beverage partner this season! 𝐊𝐨𝐫𝐛𝐨 𝐋𝐨𝐫𝐛𝐨 𝐉𝐞𝐞𝐭𝐛𝐨! 💜💛”
Thums Up is a cola brand in India. It was introduced in 1977 to compensate for The Coca-Cola Company’s withdrawal from India. Coca-Cola later purchased the brand and relaunched it to compete with Pepsi.
Thums Up has become a synonym for courage, bravery, victory, and authentic communication in recent years, reaching millions of Indians’ hearts. Its most recent Toofan campaign aims to inspire audiences to reach their ‘PalatDe’ moments by combining their strong, unshakeable belief systems and unwavering spirits with the strong taste of Thums Up.
Apart from Thums Up, KKR have also signed commercial deals with Open, 1 Finance, BKT, boAt and Rollick.
On the field, after losing the second game against Royal Challengers Bangalore (RCB), the Shreyas Iyer-led franchise will look to gain two more points tonight i.e. April 1 as they face Punjab Kings (PBKS) at the Wankhede Stadium.