IPL 2022: Kolkata Knight Riders add 1 Finance to sponsorship portfolio

1 Finance, which was incorporated in October 2021 commits to reimagining the personal finance space.

The Indian Premier League (IPL) outfit, Kolkata Knight Riders (KKR) have announced the reimagined consumer financial institution, 1 Finance as the official sponsor for the ongoing season that commenced on March 26.

The announcement of the collaboration was done through the official social media handles by the team with the caption, “Announcing our Official Sponsor making its debut in T20 league 🤝

Welcome 1 Finance 💜💛”

Commenting on the collaboration, Jeet Marwadi, Founder & Managing Director, 1 Finance said, “KKR’s passion reverberates throughout the heart of the entire nation. It is our honour to sponsor a team that is tenacious and keeps inspiring Indians across the country.

“Lessons from the fields of cricket also apply to individuals with respect to their personal finances. Any professional cricket player needs a coach, a fitness trainer, and a nutritionist. All of these are essential components to perform on the field. In the same way, to lead a quality life, it is important that individuals excel at their finances. 1 Finance is a reimagined consumer financial institution that offers qualified, unbiased, and hyper-personalised advisory on one’s personal finances. At 1 Finance, our vision is to align our interest with that of our stakeholders including our customers, co-workers, colleagues, qualified financial advisors, and the financial services industry at large. We will do this by aligning incentives for all parties, made possible by technology, and our unique business model.”

Venky Mysore, CEO & MD, KKR, said, “Our aim is to deliver value to the brands we associate with. This year 1 Finance makes their debut in the T20 league, and we are happy they chose KKR as their partners. We feel grateful that brands who join hands with us show immense confidence and trust in KKR’s ability to deliver. It’s always a pleasure to collaborate with partners that share our passion for the game and we look forward to having a great season together.”

The first of its kind qualified, unbiased and hyper-personalised advisory ecosystem, 1 Finance, which was incorporated in October 2021 commits to reimagining the personal finance space. The company is looking forward to cementing its place in the Indian personal finance arena.

Keval Bhanushali, Co-founder & Chief Executive Officer, 1 Finance added, “We are immensely proud and excited about the partnership between 1 Finance and KKR. It is thrilling to watch a passionate team persistently outperform in the T20 tournament across all seasons. To go ahead only with the KKR team for a brand collaboration was a clear decision for us. We leverage modern day technology for the overall financial well-being of individuals, which in some way, is the most underrated issue. We truly feel connected to the KKR team for their sheer dedication and look forward to this alliance, intending to take it to much deeper levels in coming years.”

IPL has been one of the most anticipated events of the year since its inception in 2008. The two-month annual tournament has also become a platform for companies to market their brand and receive global outreach.

Ahead of the IPL 2022, the Knight Riders performed well on the commercial pitch. They have inked and renewed sponsorship deals with boAt, WinZo, ACKO, Rollick and Joy.

After a scintillating victory against Chennai Super Kings (CSK) in the season opener, the two-time IPL champions will take on Royal Challengers Bangalore (RCB) on Wednesday, March 30.

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