The Indian multinational bank and financial services company, ICICI Bank has announced the launch of a co-branded credit card in collaboration with Chennai Super Kings (CSK).
The card, labelled as the ‘Chennai Super Kings ICICI Bank Credit Card,’ has been specially designed with a variety of exclusive benefits for millions of fans of the iconic team. The new card is another addition to the bank’s exclusive set of co-branded credit cards, which allow sports fans to connect with their favourite teams while also reaping the benefits of a credit card.
ICICI Bank had also introduced a co-branded credit card with Manchester United, an English professional football club, four years ago.
Customers can apply for the ‘Chennai Super Kings ICICI Bank Credit Card’ by sending an SMS with the word ‘KING’ to the number 5676766.
Sudipta Roy, Head – Unsecured Assets, ICICI Bank said, “ICICI Bank has a rich legacy of pioneering innovative, powerful and distinctive value propositions for its customers. We are delighted to collaborate with CSK to introduce a co-branded credit card, which offers the CSK fans a bouquet of exclusive privileges from the iconic team and distinct banking benefits from ICICI Bank. The card is a result of collaboration between two institutions and we expect that the CSK fans will like it.”
KS Viswanathan, CEO, Chennai Super Kings Cricket Limited said, “We are delighted to partner with ICICI Bank for the launch of a co-branded credit card. We are confident that this partnership will benefit our fans across the country and spread Yellove far and wide.”
The MS Dhoni-led side will be facing Kolkata Knight Riders (KKR) in the IPL 2022 season opener at Mumbai’s Wankhede Stadium on March 26.