The new Indian Premier League (IPL) entrants, Gujarat Titans (GT) have appointed the global leader of sustainable agriculture products and solutions, UPL LTD as their sustainability partner for the ongoing season of the Indian cash-rich tournament.
The collaboration plans to emphasize sustainable farm solutions, especially in the state of Gujarat.
Gujarat is the first state where UPL commenced its Groundnut ProNutiva programme which is dedicated to making the nation self-reliant in edible oil production and satisfying the requirements of the enhancing food chain.
In the previous year in Gujarat, the brand’s programme covered over 2.5 lakh acres and helped over 75000 farmers.
UPL aims to offer sustainable solutions to farmers through innovation which will help them financially along with cultivation sustainability.
Along with displaying noble efforts in promoting the sustainability of UPL LTD, this association will also portray the new IPL team as a socially aware unit.
Speaking on the collaboration, Ashish Dobhal, Director – India, UPL Ltd. said, “We are delighted to be partnering with the Gujarat Titans, a team that made its IPL debut this season. With decades of experience in the sustainability sphere, we hope to guide the newly formed team on their own path of promoting the cause. The popularity of the IPL, and its wide scale and reach will also help shine light on our noble efforts. We hope for a long and fruitful partnership with the team and wish them the best of luck for this season.”
Arvinder Singh, Chief Operating Officer Gujarat Titans said, “We welcome UPL as a member of the Gujarat Titans family! UPL is a world leader in sustainability in agriculture, with a strong presence in Gujarat. Our partnership with UPL is an endeavour to support environment friendly practices in agriculture and raise awareness about the same. Together, we look forward to work closely and achieve our objectives”