The Indian Premier League (IPL) team, Gujarat Titans (GT) have announced a new partnership with a smile makeover and wellness brand, toothsi. With this partnership, toothsi will be labelled as the ‘Great Smiles Partner’ of the team.
This new agreement will include GT players wearing the ‘toothsi’ logo on their headgear.
To amplify the partnership, toothsi will engage with fans through various marketing innovations on social media, virtual and physical events.
The IPL has an ever-growing loyal fan base and is an ideal platform for showcasing young brands with millions of guaranteed eyeballs throughout the season.
Speaking about the collaboration, Shuchita Wadhwa, Head of Marketing, toothsi, said, “We are extremely thrilled to announce our partnership with Gujarat Titans for their debut season in the IPL. As a young brand, we are keen to leverage the millennial and Gen Z audiences and a demographic dividend that the team brings to us with their debut year and the brand fit for both of us was natural. With cricket being at the heart of Indian culture and being responsible for ‘GREAT SMILES’ across generations we will together bring more excitement to this tournament. This IPL season – toothsi, with our clear aligners, teeth whitening & oral care products, and Gujarat Titans with their zest & vibrance, are going to bring a lot of ‘GREAT SMILES’ to millions of faces, literally on both sides of the field.”
Arvinder Singh, Chief Operating Officer, Gujarat Titans, said, “As we begin our IPL journey, we welcome toothsi as our partner. We resonate with each other as young players in our respective fields. In a short period of time, toothsi has made a mark in the industry and brought smiles to people’s faces. This is something even we hope to emulate in the IPL.”
Gujarat Titans will begin their IPL journey against Lucknow Super Giants (LSG) on March 28.