IPL 2022: announces sponsorship deal with Lucknow Super Giants will be the associate sponsor of Lucknow Super Giants.

The fintech platform, has announced an association with one of the two new Indian Premier League (IPL) teams, Lucknow Super Giants (LSG).

In this partnership, will be the associate sponsor of the Sanjiv Goenka-owned franchise. Following this collaboration, the brand’s logo will be featured on the jersey sleeves.

Mayank Batheja, Co-founder of, said, “Sponsoring the Lucknow team is special as it is my hometown. Cricket being India’s most popular sport has a large fan following in Lucknow too. It’s the shared hunger for excellence and proving your potential despite being a new entrant that brings us together.”

Speaking on the association, Avinash Kumar, Co-founder of, said, “There has always been a strong correlation between education and cricket, both are skills that teach you life lessons. The sport teaches you to embrace your academic mistakes as learnings and to keep practicing in life. We are thrilled to be associated with Indian Premier League this year.”

Raghu Iyer, CEO, Lucknow Super Giants said, “We are delighted to be partnering with a young brand like for the upcoming season. We appreciate their confidence in our young franchise and are positive that this will be a mutually beneficial association for both brands. It will help us connect with and reach out to the student community.”

The Indian company, Credenc is a platform for digital education loans for higher education that functions as the digital finance desk of management colleges.

On the commercial pitch, LSG have been performing quite well. Apart from this brand new collaboration, the Lucknow-based team have inked an association with My11Circle and GIGABYTE Technology and its gaming brand AORUS.

Under the leadership of KL Rahul, LSG will commence their debut IPL season on March 28 against Gujarat Titans (GT).

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