The Indian earwear company, boAt has signed a new partnership with three Indian Premier League (IPL) teams – Royal Challengers Bangalore (RCB), Gujarat Titans (GT), and Punjab Kings (PBKS) as their official audio and wearable partner. Along with them, boAt has also extended its partnership with Kolkata Knight Riders (KKR) and will remain their official audio partner for IPL 15.
Hardik Pandya, Shikhar Dhawan, Shreyas Iyer, Mayank Agarwal, and KL Rahul will all be playing for their respective teams as boAtheads (brand ambassadors). Taking it a step further, the boAt logo will also be present and displayed on the helmets and team caps of the four teams.
The brand will showcase a 360-degree campaign #MoveOfChampions throughout the season to further cement its presence. The campaign will highlight winning moments as well as the brand’s passion for cricket. The brand intends to capture high-intensity moments where every move counts and determines whether or not a team wins or loses. The campaign aims to capture and illustrate ‘The Champions’ true mindset and attitude.
boAt has launched a limited edition of earwear under its Airdopes, Bassheads, Rockerz, and Stone categories, which are inspired by the style, design, and colour combinations of the respective teams, ranging from ‘Thunder Purple’ of Kolkata Knight Riders to ‘Lion Red’ of Punjab Kings, giving fans a chance to enjoy team memorabilia.
On the association, Aman Gupta, Co-Founder & CMO, boAt said, “Cricket has always been and will continue to be seen as a religion in our country. We are excited to partner with various T20 teams once again. This season, we extend the narrative to make it more inclusive to our smartwatches category. To be a part of this fiesta is a fantastic feeling altogether and we look forward to a fruitful association this year as well.”
The IPL 2022 season got off to a rousing start yesterday with a thrilling match as KKR beat Chennai Super Kings (CSK) by six wickets. The journey continues today with two games as Mumbai Indians (MI) lock horns with Delhi Capitals (DC) and PBKS takes on RCB.