The electric scooters manufacturer, Batt:Re has unveiled its association with the Indian Premier League (IPL) outfit, Royal Challengers Bangalore (RCB). Following this development, Batt:Re has become the official electric vehicle (EV) partner of the franchise throughout the ongoing season.
Jerseys, bats, merchandise and memorabilia will be distributed under this partnership. In this tie-up, the logo of Batt:Re will be featured on all sponsor panels, the official website of the team along with the team bus and team car. The collaboration between the two entities will be promoted through digital and print mediums.
Commenting on this association, Nishchal Chaudhary, Founder & Director, Batt:RE said, “Royal Challengers Bangalore has garnered a lineage of cricket enthusiasts from every demographic who have become a part of the RCB family. Our vision is to foster relations with the brand while building a rapport with their fans by conveying the message of a greener tomorrow. Through this strategic partnership we hope to widen our horizons to a larger discerning audience who share our passion of cleaner mobility.”
Rajesh Menon, Vice President & Head of Royal Challengers Bangalore, said, “We are delighted to partner with Batt:RE in their efforts towards driving a positive environmental impact. RCB has always been a conscious brand about the environment and sustainability and is proud to collaborate with brands who share the same ethos.”
On the field, RCB have been doing well so far, they have acquired the third spot with six points. The Faf du Plessis-led franchise will take on the defending champions, Chennai Super Kings (CSK) today i.e. Tuesday, April 12.