The electric scooter manufacturer, Ather Energy has unveiled a multi-year partnership with the new Indian Premier League (IPL) franchise, Gujarat Titans. In this agreement, Ather Energy will be the principal partner of the team for IPL 2022.
The company’s logo will be featured on the front of the official team’s jersey in this association.
The official announcement of the collaboration was done by both the entities on their respective social media handles. With this dynamic partnership, Ather Energy looks forward to building a robust fan following and propagating the utilisation of electric vehicle (EV) scooters across the nation. The electric two-wheeler maker is also the official partner of the Indian Super League (ISL) team, Kerala Blasters.
The Gujarat-based franchise is among the two new teams that will make their debut in the upcoming edition of the IPL. The franchise was acquired by the CVC Capital Partners for Rs 5625 crore in the team auction that took place in October 2021. In the draft picks, the team got Hardik Pandya on board as captain. Along with Pandya, the Gujarat clan also picked Rashid Khan and Shubman Gill.
In the recently concluded IPL 2022 auction, the franchise bought 21 players. Mohammed Shami, Lockie Ferguson, Jason Roy were some of the notable names purchased by the team. Ferguson was the most expensive player of Gujarat in the auction as the side spent Rs 10 crore for the Kiwi pacer.
Speaking on the partnership, Ather Energy Chief Business Officer Ravneet Singh Phokela said, “Being relative newcomers in our respective fields, what binds us are shared values of fearlessness and positivity, and a hunger to make a difference in our highly competitive environments.
“The scale and reach of IPL provides a great platform for us to rapidly drive awareness and familiarity for the brand across the country, as we expand our geographic footprint.”
“This gives us the opportunity to introduce our scooters to a larger audience and accelerate the adoption of EVs across the country,” he added.
Gujarat Titans Chief Operating Officer Colonel Arvinder Singh said, “The blend of youthfulness and strategic thinking that Ather Energy projects resonates with us as a team as we embark on a journey with youthful spirit and determination in mind to make our mark in the league.”