Indian and Royal Challengers Banglore skipper Virat Kohli has signed up on the short video sharing platform, Mx TakaTak, on Wednesday. Since joining the application, he has posted six videos and garnered 16,000 followers within 24 hours. This obviously does not come as a surprise since Kohli is also the most followed cricketer on Instagram with over 110 million followers.
On Kohli’s arrival on the application, Karan Bedi, the CMO of video streaming platform MX Player, said, “Users will get a chance to see Virat’s candid side here. I am sure he will post videos of his fitness regime. We may even see him post videos with Anushka. The platform will enable him to interact with a huge fan base, who want to see the fun side of their idols.”
In four of the videos that last 10-15 seconds each, Virat is seen working out in his RCB jersey. In another one, he is seen dancing with his teammates AB De Villiers and Glenn Maxwell.
Bedi further said that he is sure that Virat’s presence is going to attract more sportspeople and celebrities from other fields on the platform. He chose TakaTak organically. It’s a huge step for the short video industry and an indication that they have become mainstream. Since the demographic of the app is younger people, it will be a medium for the future.
MX TakaTak was founded in June 2020. It has seen a rapid rise since its launch less than a year ago, having been downloaded by over 200 million users. The platform hosts user-generated videos and has an exhaustive music library, several filters, sound mixing techniques, and voiceover recording features. It boasts a monthly active user base of over 150 million. The app is available on both iOS and Android.
For IPL 2021, MX TakaTak decided to join hands as an official video partner with seven IPL teams – Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore, and Sunrisers Hyderabad. Under its #KhelTakatak campaign, the teams post several videos, ranging from net practice and locker room discussions to behind-the-scenes moments.