In order to widen its range to cater to the maximum public, Star Sports is eyeing on broadcasting the 14th Campaign of the Indian Premier League in 8 different languages. Additionally, multi-lingual feed will also be produced by the IPL broadcasters.
According to Insidesport.co, the 14th edition of IPL is set to be broadcast in Hindi, English, Tamil, Telugu, Kannada, Malayalam, Bengali, and Marathi language on 24-25 Disney Star channels. The tournament telecast will also be available to a number of countries including UK, USA, Pakistan, South Africa, New Zealand, Australia, UAE, Hong Kong and a lot more. To further increase its viewership, Star India is planning to air the matches on Star Disney’s Kid’s channels, which will enable the broadcast of the tournament to gain more views. With this being executed, the broadcaster will succeed in enabling its viewers to access the live streaming from anywhere at anytime.
The fans will also be able to watch and enjoy the cricket competition on the Star India Network channels, offering various languages. According to reports by the aforementioned, the broadcaster will be arranging to broadcast IPL in 6 different regional languages, apart from Hindi and English. Star India also has a certain number of dedicated channels for regional broadcast, including Star Sports Tamil, Star Sports Bangla, Star Sports Telugu and Star Sports Kannada. For Marathi and Malayalam, the fans will have to wait for the Sundays as Star Pravah and Asianet (respectively) only has slots for that day.
The online live streaming will be available exclusively to the Disney+Hoster VIP members, who will have access to view the matches in 5 different languages including English, Hindi, Telugu, Kannada, and Tamil. Earlier, SportsMint also mentioned about the sale of 90% of Star-Disney’s ad inventory to sponsors and spot buyers. Now, with the broadcast in multiple channels and platforms, the advertisers will be able to get more benefit as the advertisements will be aired before a wider range of audience during the breaks.