IPL 2021: Star Disney reportedly sells out 90% of Ad inventory

March 22, 2021 | By : Abhinaba Haldar
big_news

IPL 2021 is just around the corner, so Star India is looking to fill the advertisement slots. Going by a report by exchange4 media, 90 percent of Ad inventory has already been sold out to 14 broadcast sponsors.

The information from Star India mentions about the 14 broadcast partners with the list including the names of Dream11, Byju’s, Just Dial and PhonePe as their co-presenting sponsors.

VI, Mondelez, ITC’s Bingo, Kamla Pasand, Parle’s Frooti, Association of Mutual Funds in India (AMFI), Asian Paints, Coca-Cola’s Thumbs Up, Amazon Prime, and Groww as their associate sponsors.

Star Sports will reportedly charge Rs 13.2 lakh per 10 seconds from co-presenting sponsors and Rs. 13.6 lakh every 20 seconds from their associate sponsors. About 50% of the IPL ad inventory will be covered by the sponsors, whereas the rest will be taken over by spot buyers who turn out to be a better option for the broadcasters as they land them a better deal of Rs 14.1 to 14.3 lakh for a 10 second slot.

The broadcaster that earned a TV ad revenue of Rs 2800 crore from the previous edition of IPL 2020 is expecting to cross the threshold of Rs 3200 crore this year. Moreover, Star Sports will boost the revenue by decreasing number of sponsors for IPL 2021 and giving more provision to spot buyers at a better rate.

Meanwhile, Disney+Hotstar is eyeing on earning more than its previous year’s revenue of Rs 370-380 crore, with already having partnered up with 10 sponsors and more amount of ad inventory being sold.



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