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IPL 2021 Phase 2: Sponsors negotiate new deals with Star after discontinuing due to postponement

Star Sports is now demanding 15 to 15.5 lacs for a ten-second spot in the market, while in phase 1 of the competition, they were charging 13 to 13.5 lacs.

With the commencement of phase 2 of IPL right around the corner, it’s been reported that Star Sports has been demanding a 10-15% increase in rates as compared to phase 1 of the tournament. 

At the beginning of phase 1 of IPL 2021, Disney Star had 17 confirmed sponsors, but due to the postponement of the tournament, Just Dial, Upstox, Frooti, Vodafone-Idea, Groww, and Havells Fans had decided to pull themselves out of the deals.

According to reports, the companies which discontinued the partnership are now negotiating new deals with Star ahead of phase 2 of IPL 2021.

Much to their surprise, however, Star Sports is now demanding 15 to 15.5 lacs for a ten-second spot in the market, while in phase 1 of the competition, they were charging 13 to 13.5 lacs. 

One of the top media buyers in the country said, “Inventory is too less, brands who had missed out will latch on to spot buys, especially those brands who are releasing their product campaigns during or near to IPL in UAE. Star will easily get advertisers even at the increased rates & pull out by some of the advertisers will not matter much.” 

Phase 2 of IPL 2021 is all set to begin from 19th September in the UAE and all eight teams will be looking to make a place for themselves in the knockout stages of the marquee Indian T20 league. 

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