The five-time Indian Premier League champions Mumbai Indians is bringing Family Membership Programme for IPL 2021. The franchise enjoyed success with this scheme during IPL 2020 as fans enjoyed a unique experience.
Introduced in 2020, the MI Membership Programme helps the team to engage with fans. After receiving the desired amount of good response, the Mumbai-based IPL franchise decided to continue with the scheme for the second season in a row.
The initiative came amidst the pandemic which consequently forced the fans to stay at home. This scheme is a portal for direct engagement between the fans and the franchise. This initiative comes along with three variants of membership tier in the form of cards – Blue, Silver, and Gold.
The Blue tier is a virtual membership card that is free of cost, with access to certain features and spheres of the website. Members having these cards will also get a discount on certain items. The other two – silver and gold – are paid memberships costing Rs 899 (after discount) and Rs 2,699 (after discount), respectively.
These personalized cards come along with certain features and discounts, along with signed replicas and merchandise. Mumbai Indians could be seen heavily promoting this programme on Instagram and Twitter. The franchise probably sees this scheme as a way to connect to their fans, and get to them with alluring offers and features. The family membership scheme is available on the official website.
Apart from this initiative, MI took another step towards reaching out to their fans. They are utilizing the digital platform by offering first-ever fan engagement activity via ‘Space’ – a live audio chat room. Zaheer Khan recently held an interactive session with the fans countrywide.
Zaheer Khan hints at more fan-based activities
While chatting to fans in this chat room, Mumbai Indians’ director of cricket Zaheer Khan hinted towards more activities for fan engagements during IPL 2021. Teams have to be more active on social media and digital platforms to compensate for matchday activities with fans.
“Our fans are an integral part of our campaign and we always try to find new ways to appreciate their support for us. We are looking forward to some interesting activities this season too, to engage with our fans throughout the season.”