IPL 2021: Kolkata Knight Riders signs sponsorship deal with RR Kabel

March 24, 2021 | By : Parth Tagai
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IPL teams are completing sponsorship deals ahead of new season that begins on April 9. Earlier today, Sunrisers Hyderabad also revealed complete list of sponsors. Meanwhile, Sportsmint also provided an update on Rajasthan Royals’ pursuit of new title sponsor. Kolkata Knight Riders is the latest club to reveal a new sponsor as they have agreed a deal with RR Kabel. It will be debut IPL season for this brand.

The company is the official sponsor for Shahrukh Khan and Juhi Chawla’s Kolkata Knight Riders this year. The association involves RR Kabel as the leading trouser brand for all the KKR team players for IPL 2021.

Talking about this association Kirti Kabra, Director, RR Global, said, “We are elated to be a part of a magnanimous celebration like IPL and about our partnership with Kolkata Knight Riders. The Eastern region markets are critical for RR Kabel where we are strengthening our market position further. And what better way to execute this than an association with a religion like cricket. This strategic collaboration gives us a great opportunity to promote our brand to a larger audience. RR Kabel shares the same brand sentiments as KKR team which makes our partnership more meaningful with them. We are confident that this alliance will be fruitful for both the teams and we are definitely rooting for KKR’s big win this season.”

Kaustubh Jha, Marketing Head, Kolkata Knight Riders, said, “RR Kabel is one of the most prestigious brands globally and we are elated that they chose to partner with KKR for their first IPL. We aim to forge a strong partnership and create great value for the brands who collaborate with us. KKR looks forward to having a successful season with RR Kabel on board.”

KKR endured a difficult campaign last season as they failed to qualify for playoffs. There was a change in captaincy midway through the season as Eoin Morgan replaced Dinesh Karthik. With much more clarity this season, KKR will be looking to go far in the competition this year.

The two times champions KKR are going to kick start their season with a match against Sunrisers Hyderabad on April 11 at the MA Chidambaram Stadium in Chennai. They are currently fretting over the availability of Shakib Al Hasan, the franchise’s big money buy of this year’s auction. The Bangladeshi all-rounder could be unavailable for the tournament as BCB is reportedly planning to make a u-turn on his NOC to participate in IPL 2021.



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