Delhi Capitals has announced a one-year partnership with OctaFX, which makes them the team’s Official Trading Partner for IPL 2021. It is the first ever trading partner for an IPL team. This deal also includes an exclusive digital content partnership with the brand.
OctaFX has signed the exclusive deal to maximize digital outreach and amplify engagement. To capitalize on digital content marketing and the growing valuation of Delhi Capitals’ assets, the brand will sponsor six fan-favorite digital IPs under the DCTV umbrella – DC All Access, DC on The Pitch, Capitals Unplugged, DC Specials, Salaam Dilli, and FanCam.
Vinod Bisht, CEO of Delhi Capitals said “It gives me immense pride to announce this landmark partnership with OctaFX. This association highlights the value of our digital platforms in providing sponsors visibility and access to the large and engaged audience cultivated by Delhi Capitals. OctaFX’s consumer-first approach is in sync with our team’s values and our strong connect with our key stakeholders – the fans. We are honoured and grateful to receive their support on our quest for the title”.
Apart from this, the OctaFX will also have access to the DC’s marquee players for developing its communication and increasing its customer engagement. DC also has one of the highest growing social media followings among IPL teams and witnessed 87 million total interactions over the last few years. Ever since JSW has become co-owner of the franchise, the brand of Delhi’s team and results on the pitch have seen great improvement.
Digital content is key for teams and sponsors in IPL 2021
Teams are looking to enhance their presence on digital platforms this season. Since games will be played behind closed doors, so having good and creative digital content is the need of the hour. DC has taken a step in the right direction by bringing OctaFX on board for new campaign.
The team’s presence on the digital platform is also crucial for sponsors in IPL 2021. Brands will be more creative in digital campaigns since fans will not be present in stadiums. If teams have a greater digital audience, then more brands are likely to team up with them in the future. Going ahead having digital content experts will be the norm for IPL teams irrespective of fans returning to stadiums.