Indian snacks brand Cornitos has launched its new campaign ‘Crunch ka Superhero’ with Delhi Capitals for IPL 2021. The campaign talks about the brand’s new economical range of the product. The video for the campaign focuses on the aspect of ‘crunch’ being the hero.
The video features players of the Delhi Capitals, superstar batsmen Prithvi Shaw, and Rishabh Pant. It shows the three players are having a discussion at length about how they can improvise their game and their performances, while doing so they hear the crunch of Cornitos Nacho Crisps that are now available at an economical price of Rs 10.
The players are having fun and enjoying the varied flavours of nachos – Cheese & Herbs, Sweet Nacho Crisps Chili, Tikka Masala Nacho Crisps, and Tomato Mexicana Nacho Crisps. While launching the campaign, the Managing Director of Cornitos insisted that DC will help in sending the message of economical snacks brand in all cities of India.
“We are excited to launch the ‘Crunch ka Superhero’ campaign with Delhi Capitals for our Economical Range. The IPL season allows us to reach Tier 2 and Tier 3 cities with an economical range of products.”
Chintan Shah, Director for Content Management at Sportz Interactive, also said that Delhi Capitals is a young team led by a dynamic leader and they are known to enjoy their cricket on the field. Through the campaign, the firm wanted to weave the team persona with the brand narrative of ‘Crunch ka Superhero’. It’s a film that will have mass appeal and shows the playful side of four Delhi Capitals players and also brings out brand messaging in the process.
Cornitos was announced as DC’s partner for IPL 2021 just before the start of the tournament. The logo of the brand is spotted on the sleeves of DC’s jersey. Since Delhi Capitals is growing as a brand and enjoying good results on the pitch, Cornitos will benefit from this association.