IPL 2021: Blitzpools ropes in more cricketers as brand ambassadors

April 23, 2021 | By : Devaanshi Singh
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Blitzpools, the fantasy sports platform, has signed Shahrukh Khan, Rahul Tewatia, Mohammed Shami, and Shardul Thakur as brand ambassadors. Recently bought by Punjab Kings for IPL 2021, Shahrukh Khan made his IPL debut this year, while the likes of Shardul Thakur, Rahul Tewatia, and Mohammed Shami have been playing in the tournament for years.

Speaking about these multiple, Blitzpools co-founders, brothers Vikram and Gaurav Assomull, said that “It is going to be an exciting year for sports and the 14th edition of IPL will surely be one of the biggest cricket tournaments of the year. On boarding these future superstars of Cricket is in synergy with our brand positioning and futuristic approach.”

They already have onboard a versatile pool of cricketers such as Ishan Kishan, Rahul Chahar, Shreyas Gopal, Wriddhiman Saha, on Team BLITZ. With these deals with popular Indian players, the fantasy sports platform is all geared up to widen the reach along with strengthening the brand value.

Commenting on the association with Blitzpools.com, debutant, Shahrukh Khan said, “Blitz Pools is an exciting venture to be a part of and I am thrilled to get on board with the team. It is a great platform for sports fans to engage themselves and it will be a thrilling experience for them to play and win while enjoying a sport they love.”

This will give their users a chance to play along with the players based on their skills on fantasy sports platforms. Blitzpools will also offer fans a chance to further interact with their favorite cricketers through this platform.

Blitzpool aims to provide the best fantasy sports experience to its users and will be looking forward to exploiting this massive opportunity provided by IPL 2021 for its fans to get them closer to their favorite cricketers. The brand also has plans to introduce various fan engagement initiatives.

The Assomull Brothers are optimistic about the association with these players enhancing their brand’s uniqueness and boost user engagement. The plan is to keep the interactive user experience at the core, so the aim to build and strengthen product recall in the Indian market can be accomplished.

By the end of IPL 2021, Blitz Pools is confident that it will be home to one of the largest fantasy sports player bases in India. It aims to reach 2 million new registered users during IPL 2021, 700,000 – 750,000 in the first phase of April, and approximately 1.3 Million by May.



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