The Dream11 Indian Premier League is on course towards breaking all records of viewership. The BARC India has released the ratings of Week 38th (19th Sep to 25th Sep) paints a promising picture for IPL.
The first week of the tournament attracted 269 million viewers across seven matches and 21 channels. The tournament registered 60.6 billion viewing minutes across these seven matches, 15% more than last year.
The report also revealed that the opening match of the IPL 2020 between Mumbai Indians and Chennai Super Kings garnered a viewership of 52 million impressions, 29% higher than that in 2019, and watched by 158 million viewers. The next six fixtures continued to garner more than 34 million impressions and more than 100 million viewers every match.
Along with the growth in total viewership, there was a significant impact on individual channels. Star Sports 1 Hindi became the number one channel viewed across genres, all languages of the Indian television.
Other than viewership, IPL 2020 also registered an increase in the advertising volume compared to the previous year. As per the data, the total advertising volume for IPL 2020 opening week is 15% higher than last season’s opening week. The growth has been witnessed in advertising volumes across all the matches.
The overall user base saw an increase of 32% in the OTT apps, a 99% increase on Hotstar +Disney, 92% in Sports apps and 80% on fantasy platforms.
BCCI Sec Jay Shah had announced that the opening match of the Dream11 IPL 2020 had garnered a viewership of 20 crore people, while Star India admitted that it reached 21.9 crore television viewers across the country for the first three IPL matches.