IPL 2020 Central Associate sponsor CRED has kickstarted its journey in this year’s IPL by launching a new campaign, ‘CRED: Not Everyone Gets It’, which will feature three ad films that are slated to launch over the course of the tournament.
The first film has already been launched on 19th September, starring Anil Kapoor. The veteran actor brings home the message of paying credit card bills on time in his unique, inimitable style which has made him a favourite actor across generations of audiences from millennials to their parents.
In coming weeks, the other two short films featuring other Bollywood celebrities will also be released.
For over the next 30 days, the campaign will have major promotions across digital platforms and television, highlighting CRED’s take on timely bill payments.
Commenting on the campaign, Trupthi Shetty, Lead – Growth and Engagement at CRED said, ” We are positive that our message of encouraging financial literacy and educating viewers on the rewarding benefits of responsible financial behavior would come through in an entertaining manner. With Anil Kapoor and others lending their inimitable styles and unique personalities to each video, we are sure audiences would definitely relate to this campaign and our association would be off to a rewarding start.”
Get the latest news and insights straight to your inbox.