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SportsMint Insights

Ormax Media’s recent report reveals India’s 678 mn sports audience; Virat emerges as the most popular sportsperson

Ormax Media, a media consultancy organisation, has unveiled its latest research report, The Ormax Sports Audience Report 2024.

ISPL taps into familiar yet unexplored pool of cricket talent

The first season of the ISPL kicked off in Thane, with Majhi Mumbai emerging victorious against Srinagar Ke Veer in the first match.

EXCLUSIVE: More than monetary benefits, players would be more excited about the opportunity – Rajdip Gupta, Co-owner of Chennai Singams

At the high-octane ISPL auction, SportsMint Media had the opportunity of exclusive interaction with Mr Rajdip Gupta.

Being season one, there’s going to be a very steep learning curve – Abhishek Bachchan, Majhi Mumbai

The ISPL team, Majhi Mumbai have successfully obtained a strong player roster recently at the auction, that was held in Mumbai.

The Viacom18-Disney Star Merger: An amalgamation of sports content

The Viacom18-Disney Star merger continues to be the talk of the town as the deal reportedly stands in its latter stages of being affirmed.

Franchises await bright future as PKL 10 cruise without a title sponsor

The premier Indian Kabaddi competition, the Pro Kabaddi League (PKL) is swinging in full glory in its landmark 10th season.

EXCLUSIVE: Considering the association, there is also a passion within CEAT to promote supercross – Lakshmi Narayanan B, CMO of CEAT Limited

CEAT Limited, in its venture of promoting and supporting Supercross, acquired the title sponsorship rights to the ISRL in June 2023.

EXCLUSIVE: SFA’s partnership with KIYG will create awareness about the accessibility to sports for every aspiring athlete – Rajas Joshi, COO of SFA

Sports For All (SFA) has developed a five-year sponsorship deal with Khelo India Youth Games (KIYG), the annual grassroots sports program.

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