Dubai-based sports broadcast group IPG has managed to beat multiple firms to bag the exclusive rights of the Singapore T10 League. The overall package earned by IPG Group includes marketing and organising rights of the cricket tournament in Singapore.
T10 League is the innovative version of cricket that involves only ten overs per innings. Singapore has been consistently hosting this event in the past few years. As per ANI, five firms had submitted bids for the rights when the Singapore Cricket Association (SCA) had released the tender. IPG group had come with the highest bid to beat all rivals.
Along with marketing and organising rights, IPG will also have the broadcast rights for the tournament. The complete package of such a small but entertaining tournament is likely to be the reason why multiple firms showed interest in these rights. The next edition of the tournament is set to take place in July 2021. IPG has decided to make a long-term investment by committing to a 10-year deal. The tournament is set to take place for both men and women cricketers.
Mahmood Gaznavi, President of SCA, said, “T10 is a great new dimension of cricket that represents the vastness of the audience. We have shown in the past that Singapore is the ideal host for this great sport with the history of hosting India, Pakistan, Sri Lanka, New Zealand, South Africa, Zimbabwe, and Bangladesh. I believe that Singapore is the ideal destination to bridge cultures through cricket. Singapore Cricket Association is ready to celebrate this great sport and looks forward to bringing our vision to life with the IPG Group.”