With a goal of expanding A23’s reach throughout the nation and establishing online gaming as a form of entertainment, Interactive Avenues’ mandate for A23 Games includes online promotional strategies, social media management, content development, and digital authorizations. The profile will be managed from the agency’s Bengaluru headquarters.
Aparna Tadikonda EVP (South), Interactive Avenues, said, “We are delighted to add another marquee brand and an industry leader like A23 Games to our clientele. The online gaming sector is booming, and A23 Games has played a pioneering role, since its inception over 16 years ago, in catapulting India to the #2 position in the world.
“Their ‘Responsible Gaming’ campaign with superstar Shahrukh Khan has already raised the content bar, and we are truly excited to leverage our media expertise and creative prowess to not only elevate A23 Games’ digital game but also to help realize their vision of making India an online gaming powerhouse.”
Interactive Avenues is the country’s top comprehensive digital marketing firm, with headquarters in Mumbai, Gurugram, Bengaluru, Chennai, and Kolkata.
The company also provides an extensive array of cutting-edge offerings under one roof, such as Media, Programmatic, Data & Analytics, E-Commerce, Paid Search, Social Media, SEO, ORM, Creative, and Web Development.