Inter Milan and fan engagement platform Socios.com have extended their long-standing partnership, reaffirming their commitment to expanding the club’s digital engagement ecosystem through the $INTER Fan Token.
The renewal builds on a relationship that has become a key pillar of Inter’s global fan engagement strategy, with both parties pledging to further develop the utility and reach of the $INTER Fan Token. Since its launch in 2021, the token has enabled supporters to engage directly with the club through polls, rewards, exclusive content, and interactive experiences designed to strengthen connections beyond matchdays.
Over the past four years, the $INTER Fan Token has attracted holders across 107 countries and powered more than 170 fan polls. Supporters have participated in decisions ranging from the design of club assets and captain’s armbands to the selection of Hall of Fame inductees and matchday experiences, giving fans a tangible voice in aspects of the club’s operations and culture.
The partnership has also unlocked a wide range of exclusive benefits for token holders, including VIP hospitality packages, match tickets, signed merchandise, behind-the-scenes access, player meet-and-greet opportunities, and unique stadium experiences.
Alexandre Dreyfus – CEO Chiliz e Socios.com, “Inter is one of the most iconic clubs in the world, and the continuation of this represents a natural step for us in Socios’ consolidation strategy in the Italian market, one of the most mature and receptive in Europe. At the same time, it confirms our positioning on a global scale as the reference platform for digital fan engagement. The $INTER Fan Token will continue to evolve as a dynamic asset, offering fans opportunities to participate and access, and the Club a direct and scalable channel to connect with millions of supporters around the world”
Giorgio Ricci – Chief Revenue Officer FC Internazionale Milano, added, “The renewal of the partnership with Socios.com makes us particularly satisfied because it confirms the goodness of the path taken together, with the aim of putting the fans increasingly at the centre of the Inter world. The $INTER Fan Token, a central tool of this collaboration, has allowed our supporters over the years to experience the Nerazzurri passion in an unprecedented way, creating a direct and concrete link with the Club. For the coming seasons, these opportunities will not only be confirmed, but will be further expanded, so as to offer increasingly engaging and distinctive experiences to all our fans around the world.”
The renewal highlights the growing role of fan engagement platforms in modern sports business, as clubs increasingly seek year-round opportunities to connect with global audiences, build loyalty, and create new digital touchpoints that extend beyond traditional matchday interactions.
