The Serie A champions, FC Internazionale Milano have announced a new partnership with Fanatics, a digital sports platform and leader in global licensed merchandise.
The long-term partnership links together two of the most forward-thinking and inventive companies in global sports, with a common goal of revolutionising the fan experience for Inter supporters in Milan and throughout the world. Fans of the Nerazzurri will have access to one of the most comprehensive choices of official products available in sport, owing to Fanatics’ vertical commerce approach, local expertise, and wide global infrastructure.
Through the collaboration, Fanatics will collaborate closely with the club to increase its merchandising and license reach across Italy and around the world. This new collaboration will strengthen the Inter brand globally and bring fans closer to the club than ever before by offering exclusive collections, regionally appropriate designs, an expanded product range, an effortless online and in-store experience, and enhanced product availability.
Giorgio Ricci, Chief Revenue Officer, FC Inter Milan, said, “Inter boasts a global fanbase of over 530 million people that are interested in our brand and ranks as the second fastest-growing European club since 2020. As our international presence continues to expand across every continent, it has become increasingly important for us to stay connected with our fans, wherever they may be. To achieve this, we are proud to partner with a global leader in sports merchandising like Fanatics. This collaboration will transform the way Inter is present in the retail sector—not only in Italy, but even more so on the international stage.”
Fanatics will handle the new association from its Italian headquarters in Milan, combining local expertise with global reach. The firm presently collaborates with over 900 top-tier sports organisations, including UEFA, the NFL, NBA, MLB, NHL, Formula 1, and the International Olympic Committee. It also has over 80 global offices, 2,000+ retail locations, and an eCommerce platform designed to fulfil the needs of modern sports fans.
Stephen Dowling, President Fanatics, said, “Inter is a powerhouse in world football, with a rich heritage and unwavering commitment to excellence both on and off the pitch. We’re excited to partner with such an iconic club to enhance the shopping experience for millions of fans, with incredible products and designs brought to life by our fantastic team based in Milano.”
Lorenzo Forte, CEO Fanatics Italy, said, “Inter means everything to its fans and we understand the responsibility that this deal brings. Our team in Italy will be laser focused on delivering for this passionate fanbase, providing an outstanding service and creating exciting new ways for them to connect with their club.”
