Inter Milan, the current Serie A champions, have signed the front sponsorship agreement with Socios.com, an online fan voting interface that enables soccer fans to influence some of their favourite club’s decisions, as reported by SportsMint Media.
The currently signed sponsorship deal with Socios.com will add up to $24 million in the finances of Inter Milan per season. This is considered to be the third-largest deal across the 20 Serie A teams. Pirelli, a Milan-based tyre firm that’s been Inter’s famous front-jersey sponsor for 26 years, will no longer appear on the Nerazzurri jersey in the 2021/22 Serie A season.
Alessandro Antonello, Inter’s corporate chief executive, said the deals “confirms the growth and the appeal” of the club’s brand, despite “all the challenges” the team has faced during the Covid-19 pandemic.”
Inter’s prolonged quest for a new jersey sponsor came to an end with this agreement, following the departure of long-time partner Pirelli. The Italian tyre business announced in March that it will be leaving the club’s jersey at the end of the 2020/21 season, after a nearly three-decade run. Its departure had been rumoured for some years previously.
“This is a special event,” said Alexandre Dreyfus, chief executive of Chiliz and Socios.com.
“It’s the first time in more than a quarter of a century that the name on the front of the club’s shirt has changed. We’re very proud to be taking that privileged space to promote the launch of the $INTER Fan Token,” he added.
Inter supporters will be able to acquire branded fan coins via the Socios.com platform, which can only be obtained using Chiliz ($CHZ), Socios.com’s unique cryptocurrency. Fans may also play a game and quizzes on the Socios.com platform, swap fan tokens, or retain them to earn reward points that can be used for incentives such as VIP admission to Inter’s home games, signed goods, and one-on-one meetings with Inter’s professional footballers.
Suning, the club’s Chinese owner, said that it will refocus on its main retail market due to alleged financial troubles, which led to the firm closing down its football teams in China.