The Serie A giant, Inter Milan, has signed a sponsorship deal with the football magazine division of the gambling entity, LeoVegas.News.
The association has been inked for the upcoming three years and LeoVegas.News has been roped in as the new infotainment partner.
This collaboration will help the football-dedicated magazine to leverage the ever-growing fanbase of the Serie A giants courtesy of the digital content with exclusive material and club-related trivia.
In addition, LeoVegas.News will receive brand exposure throughout the upcoming three seasons. The logo of the magazine will be featured on the sideline LED boards and on the Big Screen as well as at the Suning Training Centre in Appiano Gentile.
Speaking on teaming up with LeoVegas.News, Luca Danovaro, Chief Revenue Officer of Inter Milan, said, “We are very glad to welcome LeoVegas.News into the Nerazzurri family of partners. The promise of exclusive content of the highest quality to our international fanbase is one of the cornerstones of the growth strategy to increasingly become a global entertainment company, and we are happy to have found the same attention to and desire of growth in this field with LeoVegas.News. This new partnership will allow our fans to be part of the Inter World even more.”
Niklas Lindahl, CMO of LeoVegas.News, added, “We are particularly proud to become the Infotainment Partner of FC Internazionale Milano, one of the most famous and loved clubs on an international level. Our partnership rests on our shared cultural approach towards digital entertainment that involves and excites Nerazzurri fans and football lovers in general, who can tell anecdotes, stories and interesting trivia for our users. Moreover, through Inter Legends, we can retrace the great history of the Nerazzurri and narrate the crucial moments that have made it one of the most important teams in the world. Our aim will be to spread and highlight the values and sporting heritage that binds LeoVegas.News to Inter, in order to further enthuse the fans of the Nerazzurri club and accompany the team on a path that we hope will be as successful as possible, from all points of view.”
In the past couple of months, the Serie A team has signed deals with Hisense Italia, Acqua S.Bernardo and FansMall.
On the field, Inter Milan have acquired the seventh position with 12 points with four victories and three defeats. The team will be next seen in action on Saturday, October 1 against AS Roma.