Inter Milan join forces with PwC Italia, StreamAMG to launch digital ecosystem

Inter has claimed that the new platform will provide fans with a more customized and exclusive experience.

The Italian football giant, Inter Milan have developed a new digital ecosystem to provide supporters with a more immersive match experience.

The ecosystem includes a new website, mobile app, e-commerce outlet, and streaming platform. The new e-commerce platform is developed in collaboration with PwC Italia and is available in six languages and supports various local currencies. The platform also accepts a variety of payment methods. 

Inter has claimed that the new platform will provide fans with a more customized and exclusive experience. In addition, the club promised that new features would be added in future releases.

The club selected StreamAMG, a video and technology services firm based in the United Kingdom, to use its technology for its new streaming platform. StreamAMG has previously worked on streaming networks for the International Ski Federation, the European League of Football, and Infront Moto Racing.

Alessandro Antonello, Corporate Chief Executive at Inter said, “The new digital ecosystem represents a further important step in the growth path of our club which is once again confirmed at the highest levels in terms of innovation.

“It was the result of over a year of planning. It represents a milestone in the repositioning of our brand which, after the evolution of the visual identity of 2021, now allows us to redefine the digital experience of our fans and position ourselves as an even more innovative club.”

Luca Danovaro, Chief Revenue Officer at Inter added, “Thanks to the enhancement of the website, the app and the new e-commerce, we are revolutionizing the way our fans experience the club: with the new platform, fans will be able to follow Inter in a more immersive way on the website and app, which present renewed in design and content.

“From now on, the shopping experience will also be integrated thanks to the new e-commerce, which allows you to buy Inter products, from clothing to match tickets, in a more agile and immediate way. The new digital ecosystem will also provide our partners with new opportunities to further enhance their investment.”

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