Inter Milan have officially announced a multi-year collaboration with FansMall, a firm specializing in the manufacture of thematic sports cards.
According to Weibo.cn, the company will exclusively release cards on the Beneamata in the coming seasons, offering high-level black and blue collections to the Inter fans and card collectors in China.
The cards will be issued as a means of communication and methods used for innovative sales, cultural services and as products to strengthen the emotional connection and create an increasingly engaging experience between Inter fans and the club in China.
In the 2022-23 season, the first officially authorized set of FansMall & Inter cards will be released, which will include the highlights of the season, as well as classic images of many Inter legends. This strategic cooperation with the Milanese club marks FansMall’s official entry into the field of high-level football card market.
Inter General Manager for China, said, “As a leading international football club brand, Inter have an excellent reputation around the world, especially in China, where enjoys a huge fan base. Over the years, Inter have insisted on diversified sports IP layouts. Speaking with the new generations, based on user insights, we believe that our cards will become another important point of entry for the club to reach the new generation of people in China. FansMall is a leading player in the Chinese collectible card market and we look forward to starting our partnership.”
FC Inter Milan also recently announced a partnership agreement with the famous Japanese electronic brand, Panasonic.