The Serie A club Inter Milan has inked an early contract extension to its sponsorship deal with HR specialists ManpowerGroup.
The HR specialists, who were previously a premium partner for the Serie A giants will see itself switching its title to the club’s official HR partner and regional partner under the multi-year renewal.
The latest deal between both parties was signed back in 2019. The three-year deal was about to expire in the 2021 season and was the reason behind the early extension.
Both the parties initially commenced their relationship back in 2016 when ManpowerGroup agreed to become a main sponsor of the Serie A champions.
The summer has been quite busy for Inter Milan as a lot has happened right from the front-of-shirt sponsor Pirelli being replaced by fan token platform Socios.com in July.
In August, Inter Milan acquired Zytara Labs and its associated blockchain DigitalBits as the sleeve sponsors.
Inter Milan has recently announced that in its partnership with Chiliz ($CHZ), which is the top blockchain provider for the global sports and entertainment industry, will launch $INTER Fan Token on the Socios.com fan engagement app this week.
Inter Milan has won both of its league matches so far and currently stands second on the Serie A table behind a strong-looking Lazio. The signings of Hakan Çalhanoğlu and Edin Džeko are turning out to be very prosperous for Inter as both the players have performed well in the last two matches for Inter.
The Serie A club will face Sampdoria before facing the Spanish giants Real Madrid in what is to be called a busy month for the Italian club.