The Italian football club, Inter Milan, have unveiled a new partnership with Sector No Limits, appointing the Italian sports watchmaker as the club’s official timekeeper for the 2025-26 campaign.
The deal marks Sector’s first collaboration with a football club and signals the brand’s ambition to expand its footprint in global sport.
As part of the agreement, Sector will feature prominently at the San Siro, with its branding integrated into official stadium clocks during all home fixtures. The move cements the brand’s role as the guardian of every crucial second on Inter’s matchdays.
The partnership goes beyond timekeeping. Sector will release a limited-edition collection of Inter-themed watches, including chronographs and classic time-only models, designed in the Nerazzurri’s iconic colors and crest. The line will target both passionate supporters and collectors, blending the precision of Italian watchmaking with the emotion of Inter fandom.
A strong emphasis has also been placed on fan engagement. Sector and Inter will roll out bespoke campaigns, digital content, and interactive activations to connect with the club’s global fanbase and bring them closer to the brand experience.
Giorgio Ricci, Chief Revenue Officer FC Internazionale Milano, said, “We are delighted to welcome Sector as our Official Timekeeper. This partnership highlights the value and distinctiveness of our brand and provides a unique opportunity to offer our fans exclusive experiences and products alongside a dynamic partner, internationally recognised in the world of watchmaking and lifestyle.”
Massimo Carraro, Presidente Morellato Group, added, “We are thrilled to begin this new chapter alongside Inter. Our brand was born from the desire to support those who approach every moment in life and sport with determination and passion. Inter is a Club that perfectly embodies this energy: the drive to improve, the strength of teamwork, and fair play. Through this partnership, we aim to celebrate the union of two worlds connected by the truest values of sport.”
The alliance underscores Inter’s growing commercial power while offering Sector a direct link to one of football’s most passionate global communities. For fans, it ensures that every decisive moment at the San Siro is now measured by Sector No Limits’ precision.
