The reigning Serie A champions, Inter Milan have joined forces with the Italian telecommunications giant, TIM in a new two-year partnership.
This strategic alliance marks a significant step for both parties, solidifying TIM’s commitment to women’s sports and bolstering Nerazzurri’s fan engagement initiatives.
TIM has assumed the role of both the official partner of Inter Women and the club’s official telco partner. This commitment sees the company’s logo prominently displayed on the shorts of the women’s first team. More importantly, TIM has acquired the naming rights for the Inter Youth Centre, encompassing the academy’s college and offices. This move reflects TIM’s ongoing efforts to promote gender equality and empower female athletes. By supporting Inter Women, TIM aims to contribute to the sustained growth and development of women’s football in Italy.
Speaking on the occasion, Alessandro Antonello – CEO Corporate FC Internazionale Milano, said, “We are delighted to announce this new partnership agreement with TIM, a storied Italian brand and a market leader in its field. We are proud that TIM has decided to team up with our club and, by supporting the Inter Women team, share our commitment to promoting the women’s game”
Andrea Rossini – Chief Consumer, Small & Medium and Mobile Wholesale Market Officer TIM, added, “We are especially proud of this partnership with FC Internazionale Milano, a new collaboration in keeping with sporting values which bring together rather than divide, just like TIM’s Forza delle Connessioni. This illustrates TIM’s attention towards the world of football, whose values such as dedication, healthy competition and passion we have always shared. We are also continuing to support female talent with the aim of achieving gender equality in all fields as soon as possible”
The partnership extends beyond branding, promising exciting fan experiences. TIM plans to unveil various initiatives that grant customers exclusive access to the world of La Beneamata. This approach aligns with TIM’s “La Forza delle Connessioni” (The Strength of Connections) campaign, emphasising the power of connections in fostering community and shared passion, mirroring the emotions ignited by the sport.
This partnership paves the way for a mutually beneficial relationship, fostering collaboration and driving positive change for women’s football in Italy.
TIM, a dominant player in the Italian telecommunications landscape, offers a comprehensive suite of services across fixed and mobile networks. With a strong presence in Italy and select international markets, TIM provides a diverse range of voice, data, and broadband solutions. Recently, the telecommunications giants also inked a partnership with AC Milan.
This announcement follows the Italian giants’ recent partnerships with BlockDAG, Gate.io, BPER, and KONAMI. The 2024-25 season also sees Betsson Group join as the club’s main partner, with Qatar Airways becoming the official airline partner.
Inter Milan Women currently sit in second place in the Serie A Women. Their upcoming match is against AS Roma Women tonight at 6:30 PM IST. Meanwhile, the Inter Milan Men are currently ranked fourth in the Serie A. Their next fixture is against Torino FC tonight at 12:30 AM IST.