The Italian football club, Inter Milan have announced a sponsorship association with the premium streaming service, Paramount+.
Following this deal, the brand, which began in Italy less than a year ago, has become the main shirt partner of the club. This arrangement marks an excellent collaboration between two leading brands that are progressively trying to penetrate the worldwide market.
A big welcome to @ParamountPlusIT 👏#ForzaInter #TorinoInter pic.twitter.com/xddLeeKE5s
— Inter (@Inter_en) June 3, 2023
The Paramount+ branding has already appeared on the Nerazzurri’s shirts for the final Serie A matchday of 2022-23 when they encountered Torino FC.
Paramount+, which is owned by Paramount Global, is a paid-on-demand video service. The service’s content is mostly drawn from the Paramount Media Networks, CBS Media Ventures, and Paramount Pictures libraries. However, it also additionally features original television episodes and movies, live sports coverage, and more.
Inter have been without their main shirt sponsor for more than a month. This followed the decision to eliminate the DigitalBits branding. Due to difficulties with nonpayment of finances owing this season, both the Nerazzurri and AS Roma withdrew the company’s sponsorship.
This sponsorship arrangement came at an ideal time for the club, as it prepares to face Manchester City in the UEFA Champions League 2022-23 Final, the grandest night in European football. The game will begin at 12:30 a.m. IST on June 11, 2023.