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Inter Miami name Audi as official premium automotive partner

This strategic alliance between Inter Miami and Audi has brought together two brands renowned for their dedication to performance, innovation, and delivering exceptional experiences.

The Major League Soccer (MLS) club, Inter Miami CF and the German luxury automotive manufacturer, Audi, have announced a multi-year partnership.

The agreement has solidified the German automaker’s position as the club’s official premium automotive partner. This strategic alliance brings together two brands renowned for their dedication to performance, innovation, and delivering exceptional experiences.

The partnership promises to offer fans unparalleled opportunities to engage with both brands. Audi Test Drive experiences, integrated digital and social media activations, prominent stadium LED displays, and captivating in-game content will be at the forefront of the collaboration.

Commenting on the new partnership, Emilie Cotter, SVP and Chief Marketing Officer, Audi of America, said, “As leaders in our respective categories, both Audi and Inter Miami share a commitment to delivering exceptional performance. The increased excitement and recognition surrounding the Club has been remarkable to witness. We’re committed to shaping the future of this sport together through a growing and energized fanbase in South Florida and beyond.”

Inter Miami CF President of Business Operations, Xavier Asensi, added, “We are thrilled to ride alongside a forward-thinking and innovative brand like Audi during this momentous point in our Club’s history. Our mutual commitment to excellence will drive unique initiatives, catering to our passionate and diverse fanbase.”

As part of the partnership, the luxury car brand will introduce exclusive “New Audi Themes” infusing the spirit of the Florida-based club into the Audi MMI screens. Additionally, a distinctive pink fleet of German carmaker vehicles will be prominently displayed at Chase Stadium and select South Florida Audi dealerships.

Audi, a subsidiary of the Volkswagen Group, is celebrated for its cutting-edge technology and sophisticated design. With a focus on performance, efficiency, and driver-centric technology, car producers offer a premium driving experience that resonates with automotive enthusiasts worldwide.

The partnership with the premium automobile manufacturer is the latest in a series of high-profile deals for David Beckham‘s team, which recently expanded its partnership with Visa and Royal Caribbean International and signed multi-year agreements with DuracellJPMorgan Chase and Lowe’s.

The Herons are currently placed second in the MLS Eastern Conference standings, just a point behind FC Cincinnati. Their next challenge awaits as they host Toronto FC on July 18 at 5:00 AM IST.

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