The Major League Soccer (MLS) club, Inter Miami CF (IMCF) have inked a sponsorship association with Polkadot, a leading blockchain software platform.
As part of the deal, the brand has become the club’s global training partner.
IMCF’s first team training gear will feature the Polkadot’s logo on all training tops, making its debut at training prior to the club’s away encounter against Chicago Fire FC on August 31. Furthermore, all players and technical staff will wear Polkadot-branded training shirts all across official team training sessions at Miami’s cutting-edge Florida Blue Training Centre, on the road, as well as during pre-match warm-ups.
Polkadot, founded in 2020 by Ethereum co-founder Gavin Wood, is a digital platform that aims to create a more fair and transparent internet in which people possess the power to make decisions. Polkadot uses a public governance platform to provide its 1.3 million members full authority over all aspects of decision-making, including the most significant global marketing campaigns.
Talking more on the partnership, Polkadot, as a main partner, will interact with Inter Miami’s devoted fans with interactive fan zone activations. Additionally, along with digital campaigns, the firm will also receive visible branding at the training centre and throughout the Chase Stadium, with big signage on the inside and outside and important visuals like LEDs and other stadium signs.
Chrissy Hill, CLO & interim COO of Parity Technologies, Polkadot’s leading technical contributor, said, “We’re thrilled the innovative Polkadot community is continuing its strong commitment to the future of entertainment with its sponsorship of Inter Miami. Knowing this team of global soccer superstars will soon wear the brand we love and support on their jerseys is beyond exciting.”
Euan Warren, Inter Miami Vice President of Partnerships, said, “Partnering with Polkadot as our Global Training Partner is a natural fit for Inter Miami. Our shared vision for innovation makes this a collaboration that will resonate with our fans worldwide.”
Polkadot, a leader in facilitating blockchain interoperability, sees this crucial partnership as an excellent chance to interact with Inter Miami CF’s worldwide audience and exhibit its commitment to innovation and quality. Polkadot was also the primary sponsor of Conor Daly’s vehicle at the Indy 500 in May 2024, and it is also Heroic Esports’ official blockchain partner.