InsuranceDekho has appointed former India cricket team captain Sourav Ganguly as its brand ambassador, strengthening its marketing strategy as the insurtech platform looks to expand its nationwide advisor network and accelerate insurance penetration across India.
The partnership coincides with the launch of InsuranceDekho’s new campaign, ‘Khul Kar Khelo’, which aims to empower insurance advisors to grow their businesses through the company’s technology-led platform. Rather than promoting a single insurance product, the campaign positions advisors as entrepreneurs, encouraging them to scale their operations and extend financial protection to more households nationwide.
Backed by a network of more than 497,000 advisors, the platform is using the campaign to encourage agents to broaden their customer reach, increase earnings and build sustainable businesses through digital tools and a diversified insurance marketplace.
Commenting on the campaign, Ankit Agrawal, Founder and CEO, InsuranceDekho said, “InsuranceDekho is built on the belief that India’s insurance advisors* are the backbone of financial protection for crores of families, especially in Bharat. Sourav Ganguly embodies the fearless, ambitious spirit that we see in our advisors* every day. With ‘Khul Kar Khelo’, we’re telling every advisor* across the country: the platform is ready, the opportunity is real, now play your biggest game.”
Sourav Ganguly added, “InsuranceDekho’s mission to put a real financial safety net in the hands of every Indian family deeply resonates with me. I’m proud to stand with the advisors* who are making that happen every day. I’ve always believed that fearlessness is what separates those who play it safe from those who build something lasting.”
The announcement comes as InsuranceDekho continues to scale its operations following its merger with RenewBuy, creating one of India’s largest B2B2C insurtech platforms. The company reported gross written premium (GWP) of ₹67 billion in FY26, a six-fold increase compared with FY21, while also achieving profitability during the financial year.
The company has increasingly leveraged cricket as part of its brand-building strategy. In 2024, InsuranceDekho partnered with the Tamil Nadu Premier League (TNPL) to strengthen its presence in southern India, using the tournament’s regional appeal to improve brand visibility and deepen customer engagement.
For Ganguly, the partnership further expands an extensive commercial portfolio spanning financial services, infrastructure, consumer technology, automotive and real estate. His current endorsement roster includes brands such as Online Legal, Cognitive PRISM, Aries Agro, JAKSON Group, Kabuni, Vura Bau-Chemie LLP, Olyv, Raft Cosmic EV, Casagrand, Veedol, and Beurer, underlining his enduring appeal as one of India’s most trusted brand ambassadors.
